Paid Media Strategist
Power DigitalHuila, Colombia
Posted September 2, 2025
Full Time
About the Company
Power Digital is a growth marketing firm specializing in driving revenue growth and brand recognition for leading brands worldwide. We offer a comprehensive suite of services including SEO, PPC, branding, social media, web design, mobile development, content marketing, CRO, and more. Our proprietary technology, nova, analyzes digital ecosystems to optimize marketing plans and de-risk investments, ensuring strategic alignment with customer journeys.
Job Description
Power Digital is a tech-enabled growth firm focused on driving revenue and brand recognition for leading companies. They offer best-in-class services including SEO, Content Marketing, Paid Media, and a proprietary technology, Nova, analyzing businesses through data science. The Paid Media Strategist is responsible for executing and growing cross-channel campaigns within the B2B market, with strong agency experience and a focus on client success.
Requirements
- 3-4 years of digital marketing experience.
- 2+ years in agency setting.
- Experience in ABM-specific DSPs (Demandbase, 6Sense, Terminus, etc.) and supporting platforms.
- Deep understanding of intent data.
- Minimum 3 years of hands-on experience with Paid Media Channels.
- Significant campaign management experience (LinkedIn, Performance Max, Bing Ads, ABM DSPs).
- Experience with campaign development, optimization processes (bid optimization, keyword research).
- Experience with complex client org structures (multi-brand, multi-product).
- Proficiency in Google/Microsoft Office Suite.
- Google Analytics.
- Strong knowledge of funnel marketing.