Senior Media Manager, (Healthcare)

We are a tech-enabled growth firm that ignites revenue and brand recognition for leading and emerging companies. We value diversity and believe our people and culture are key to our success.

Requirements

• Successful end-to-end management of designated paid media accounts
• Meet pacing and KPI requirements for held accounts
• Own all Paid Search strategy, project ideation, road mapping, & testing
• Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
• Actively work to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
• Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
• Function as primary point of contact both internally and externally for all ‘owned’accounts – responsible for pacing and performance of accounts
• Responsible for generating reporting, writing insights, and communicating with the client for designated accounts
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copyrevisions
• Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
• Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
• Responsible for continual testing, verification, and improvement of full-funnel structures

Benefits

• Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Relocation Assistance