We're looking for a motivated, detail-oriented Paid Media Specialist to join our growing marketing team. You'll own the planning, execution, and optimization of paid campaigns across multiple channels, turning data into decisions that drive real results.
Requirements
- Manage and optimize campaigns in Google Ads and/or Meta Ads Manager
- Analyze campaign data to identify trends, insights, and opportunities for improvement
- Ensure accuracy in tracking, budget pacing, and performance reporting
- Translate data and performance metrics into clear, actionable insights
- Proactively identify issues and implement solutions to improve campaign performance
- Stay current on emerging platforms and continuously test and learn new strategies
- Own and manage paid search campaigns end-to-end, including setup, optimization, and reporting
- Execute donor-sponsored campaigns, ensuring timely delivery, budget adherence, and performance targets
- Manage eCommerce product ads with a focus on improving ROAS over time
- Run weekly social media post boosting and track performance across platforms
- Manage and optimize LinkedIn Ads for efficiency and effectiveness
- Conduct A/B testing across creative, copy, and audience targeting
- Evaluate new advertising channels on a quarterly basis and present structured insights
Benefits
- Annual bonus based on personal and company performance
- Robust benefits package
