Senior Demand Generation Specialist/Digital Marketing Senior Specialist

The Senior Demand Generation Specialist/Digital Marketing Senior Specialist will execute and optimize, integrated marketing programs using a mix of content marketing, email marketing, and paid/organic digital marketing campaigns across digital channels to drive awareness and generate qualified leads.

Requirements

• Support the development of new content and campaigns
• Implement digital marketing tactics to help generate qualified leads
• Partner closely Marketing & Sales to reach account targets
• Support planning for multi-channel campaigns
• Work closely with the marketing team to build landing pages, ads, emails
• Collaborate with design and content team members for the development of different elements required by the campaigns
• Oversee the library of templates for email marketing, landing pages, forms
• Deliver marketing analytics to optimize campaign performance
• Support the implementation of account-based marketing initiatives
• Optimize CRM and tech stack health

Benefits

• Health insurance
• Paid time off
• Retirement plan
• Life insurance
• Disability insurance
• Employee assistance program
• Stock options