Associate, Fintech Incubations

Primary Labs is looking for a full-time Associate to join the team, with a focus on Fintech incubation opportunities. This role is open to NY-based candidates who are willing to work in person in NoMad 3+ days per week. The team will research, model, pressure-test, and prototype new business concepts across multiple enterprise domains.

Requirements

• Analytical foundation: 3-6 years of experience in management consulting, equity research, investment roles, or similarly rigorous analytical environments.
• Strong researcher: Excellent at conducting deep primary and secondary research — synthesizing customer conversations, market data, and competitive dynamics into actionable insights.
• AI-savvy: Familiar with the generative AI ecosystem (LLMs, agents, embeddings, RAG, etc.) and excited about applying these technologies in specific industries.
• Exceptional communicator: Write clearly and persuasively, can translate complex ideas into crisp narratives, and are comfortable producing memos, decks, and thoughtful analyses for senior audiences.
• Commercially minded: Fluent in business models, unit economics, and market sizing, and can quickly assess feasibility and scalability of new venture ideas.
• Self-starter: Thrive in ambiguous environments, take ownership without being asked, and are comfortable driving workstreams independently.