Printfresh is searching for a Retention Marketing Specialist to own and evolve email, SMS, and loyalty channels, with a focus on building and maintaining the email and SMS calendar, working collaboratively with marketing and ecom teams, and overseeing loyalty program updates and member perks.
Requirements
- Build and maintain the email and SMS calendar to align with revenue goals, product releases and availability, and marketing promos.
- Plan, write, brief in, test, and deploy all email and SMS campaigns.
- Update and optimize all automated email and SMS flows on a seasonal basis.
- Manage, update, and optimize email and SMS on-site captures.
- Own A/B testing, segmentation strategy, and list hygiene.
- Track, report on, and act on KPIs — you use data to make decisions.
- Partner with the ecommerce team on landing page and conversion rate opportunities.
- Oversee our loyalty program, the Dream Team, and make recommendations for program updates and member perks to keep the audience engaged and growing.
- Dig into competitor programs, industry trends, and emerging DTC tactics to consistently bring new retention ideas to the table.
- Own lapsed-customer strategy: identify who's slipping away, why, and build the campaigns to win them back.
Benefits
- Health and dental insurance
- PTO and paid holidays
- 401(k) with company match
- Employee discount on all Printfresh products