Retention Marketing Specialist (Email, SMS, Loyalty Program)

Printfresh is searching for a Retention Marketing Specialist to own and evolve email, SMS, and loyalty channels, with a focus on building and maintaining the email and SMS calendar, working collaboratively with marketing and ecom teams, and overseeing loyalty program updates and member perks.

Requirements

• Build and maintain the email and SMS calendar to align with revenue goals, product releases and availability, and marketing promos.
• Plan, write, brief in, test, and deploy all email and SMS campaigns.
• Update and optimize all automated email and SMS flows on a seasonal basis.
• Manage, update, and optimize email and SMS on-site captures.
• Own A/B testing, segmentation strategy, and list hygiene.
• Track, report on, and act on KPIs — you use data to make decisions.
• Partner with the ecommerce team on landing page and conversion rate opportunities.
• Oversee our loyalty program, the Dream Team, and make recommendations for program updates and member perks to keep the audience engaged and growing.
• Dig into competitor programs, industry trends, and emerging DTC tactics to consistently bring new retention ideas to the table.
• Own lapsed-customer strategy: identify who's slipping away, why, and build the campaigns to win them back.

Benefits

• Health and dental insurance
• PTO and paid holidays
• 401(k) with company match
• Employee discount on all Printfresh products