Senior Brand Manager

Senior Brand Manager role at ProbablyMonsters, responsible for owning the global brand and go-to-market strategy for a game title, including defining brand identity, developing marketing plans, and driving campaign execution.

Requirements

• 6-10+ years of brand or product marketing experience in the video game or interactive entertainment industry
• Proven experience leading global go-to-market strategy for at least one shipped title on PC and console
• Strong track record of building and executing integrated marketing campaigns
• Experience working closely with game development teams and influencing product direction
• Experience owning or directly managing marketing budgets and performance outcomes
• Deep understanding of player segmentation, positioning, and audience development
• Experience managing external agencies and cross-functional teams
• Familiarity with media planning, channel strategy, and campaign measurement
• Excellent communication and stakeholder management skills, including executive-level influence
• Deep knowledge of PC and console gaming ecosystems and player behavior
• Bachelor’s degree in Marketing, Business, Communications, or related field

Benefits

• Medical Coverage - health, dental, and vision
• Healthcare spending accounts, dependent care spending accounts, life and AD&D insurance
• 401(k) with an annual contribution by the Company
• Paid holidays and vacation, bereavement leaves, and parental leave