Growth Marketing Lead (Freelance)

We're looking for a Growth Marketing Lead to own the strategy and execution of cross-platform marketing campaigns that drive adoption of Project Healthy Minds' digital mental health marketplace.

Requirements

• Develop channel plans and content calendars aligned to reach and traffic goals
• Create and publish platform-native social content in collaboration with PHM's creative team
• Translate product updates, research, and partnerships into coordinated marketing moments
• Grow and engage PHM's social community
• Build and maintain a practical cross-channel performance dashboard
• Conduct regular performance analysis and identify opportunities to improve reach and conversion
• Partner with the Creator & Talent Partnerships Lead to amplify traffic-driving collaborations
• Support email marketing initiatives as needed