Marketing manager

The Marketing Manager will lead the development and execution of marketing strategies for pharmaceutical products, ensuring alignment with corporate objectives, regulatory compliance, and market dynamics.

Requirements

• Develop, implement, and monitor brand strategies for assigned pharmaceutical products.
• Conduct competitive analysis and market intelligence to identify opportunities and risks.
• Drive brand positioning and messaging in line with regulatory guidelines.
• Lead product launch strategies, ensuring readiness across sales, distribution, and promotional channels.
• Manage product lifecycle strategies including repositioning, line extensions, and phase-out plans.
• Design and execute multi-channel marketing campaigns (digital, print, conferences, CME programs, KOL engagement).
• Oversee marketing collateral, promotional tools, and educational content for healthcare professionals.
• Ensure compliance with all ethical marketing and industry regulations.
• Commission and analyze market research, prescription data, and sales performance.
• Track ROI of marketing campaigns and recommend optimization strategies.
• Identify emerging therapeutic trends and patient needs.
• Build and maintain relationships with Key Opinion Leaders (KOLs), healthcare providers, and institutions.
• Collaborate closely with the sales team to align marketing initiatives with sales targets.
• Work with regulatory and compliance teams to ensure approval of promotional materials.
• Lead, mentor, and develop the marketing team.
• Manage marketing budgets and ensure cost-effective resource allocation.
• Report marketing performance metrics to senior management.