Performance Marketing Manager

As the Performance Marketing Manager, you will acquire, convert, and retain customers through data-driven digital marketing campaigns. You will develop, execute, and optimize paid media strategies across multiple digital channels to drive high-quality traffic, generate leads, and improve ROI for our suite of insurance technology products.

Requirements

• 5 years of experience in digital/performance marketing
• Proven success managing paid media campaigns across Google Ads, Meta, and other major platforms
• Strong analytical skills and experience with tools like Google Analytics, Mixpanel, AppsFlyer, or similar
• Deep understanding of marketing funnels, conversion optimization, and digital attribution
• Experience with budgeting, forecasting, and reporting performance metrics to stakeholders
• Hands-on experience with A/B testing tools and frameworks
• Strong project management, communication, and collaboration skills
• Prior experience in the fintech or insurtech industry
• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Braze, MoEngage)
• Experience working with creative teams or agencies to produce high-performing ad creatives
• Knowledge of local digital consumer behavior in Southeast Asia (Indonesia, Thailand, Vietnam)
• Basic SQL or data querying skills is a plus