PTC is seeking a Head of Brand and organic Social Media to reposition the company's brand and social media programs. The ideal candidate will have 10+ years of experience leading corporate brand strategy and organic social media programs.
Requirements
- Define and articulate PTC's brand philosophy, positioning, and identity
- Develop a multi-year brand repositioning and activation roadmap
- Coordinate with other marketing leaders to establish a comprehensive messaging hierarchy
- Develop and implement measurement frameworks to track brand awareness and impact
- Oversee creative development for brand initiatives
- Elevate organic social media as a key pillar of PTC's communications strategy
- Define channel and account strategy for social media
- Build a forward-looking social-first content strategy and editorial calendar
- Establish comprehensive measurement program to demonstrate impact of organic social media
- Manage and mentor the brand and social team
- Serve as a strategic advisor to senior leadership on brand and social media strategy
Benefits
- Medical, dental and vision insurance
- Paid time off and sick leave
- Tuition reimbursement
- 401(k) contributions and employer match
- Flexible spending accounts
- Life insurance
- Disability coverage
- Commuter subsidy