Head of Brand & Social Media

PTC is seeking a Head of Brand and organic Social Media to reposition the company's brand and social media programs. The ideal candidate will have 10+ years of experience leading corporate brand strategy and organic social media programs.

Requirements

• Define and articulate PTC's brand philosophy, positioning, and identity
• Develop a multi-year brand repositioning and activation roadmap
• Coordinate with other marketing leaders to establish a comprehensive messaging hierarchy
• Develop and implement measurement frameworks to track brand awareness and impact
• Oversee creative development for brand initiatives
• Elevate organic social media as a key pillar of PTC's communications strategy
• Define channel and account strategy for social media
• Build a forward-looking social-first content strategy and editorial calendar
• Establish comprehensive measurement program to demonstrate impact of organic social media
• Manage and mentor the brand and social team
• Serve as a strategic advisor to senior leadership on brand and social media strategy

Benefits

• Medical, dental and vision insurance
• Paid time off and sick leave
• Tuition reimbursement
• 401(k) contributions and employer match
• Flexible spending accounts
• Life insurance
• Disability coverage
• Commuter subsidy