Senior Lifecycle Marketing Strategist, Activation & Conversion
PuraUtah, United States
Posted March 31, 2026
Full Time
About the Company
Pura reimagines fragrance for the future, creating personalized experiences in every home with smart home technology and premium clean scents.
Job Description
Join Pura, a company that reimagines fragrance for the future, as a Senior Lifecycle Marketing Strategist, Activation & Conversion. Pura is a pioneer in smart home technology and premium clean scents, creating personalized experiences in every home.
Requirements
- 10+ Years of Experience in marketing with a mastery of the conversion and activation stages of the customer journey in a high-growth environment
- Advanced Data Fluency and ability to architect data usage
- Commercial Mastery in scaling subscription engines and optimizing first-purchase behavior
- Technical Literacy in Braze or similar and ability to translate complex system data
- LTV & Retention Strategy expertise
- Leadership & Influence experience in cross-functional strategy and mentoring junior talent
- Optimization Rigor in building and executing multivariate testing roadmaps
- Data & CDP Optimization, Retail-to-DTC Expertise, High-Growth & Premium Brands experience (bonus qualifications)
Benefits
- Comprehensive benefits package
- Flexible work arrangements
- Opportunities for professional growth and development
- Inclusive and supportive work environment
- Competitive salary and bonus structure
