Paid Search Strategist

We're hiring a Paid Search Strategist to own search performance across a portfolio of clients. The ideal candidate has 2-5 years of successful hands-on paid search or SEM experience, preferably in an agency environment, and a bachelor's degree in marketing, science, or a related field.

Requirements

• Plan, book, and optimize paid search campaigns (i.e. Google AdWords, YouTube, Bing Ads, Amazon, etc) for 5-8 clients, utilizing available search planning tools to develop search plans.
• Strategize and implement A/B experiments to test keywords, bid strategies, ad copy, landing pages, offers, etc.
• Advise on paid search strategies, rationales, and plans to meet client goals.
• Keep current on the latest trends in search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability.
• Manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives.
• Scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients.
• Act as a strategic advisor and recommend strategic pivots to increase the channel's performance.
• Present reports to clients, highlighting the performance of your channels, how they assisted other channels in the funnel, and how they affect the client's business, while recommending next steps.
• Complete a monthly forecast for respective channels based on budget and/or revenue goals.
• Collaborate with the other media and creative agency team members to ensure the creative specifications of negotiated plans are met.
• Consistently identify cross-channel strategies / collaborations with clients to improve performance.
• Effectively communicate with clients on teams' capabilities and opportunities, and proactively offer solutions for ad hoc issues.

Benefits

• Competitive salary
• Quarterly bonuses
• USA remote flexibility
• Unlimited PTO policy
• Comprehensive healthcare
• 401k program with a company match
• Growth and development opportunities
• Latest tech (Macbook Pro and a one-time $500 stipend)