Head of Lifecycle Marketing
QuizletSan Francisco, California, United States
Posted April 1, 2024
154000 - 212000 USD year
Full Time
About the Company
Quizlet is a leading education technology company that provides innovative learning tools to empower students and teachers globally. With over 60 million active users and a valuation of $1 billion, Quizlet offers high-quality resources across iOS and Android platforms, making it a prominent player in the consumer learning space.
Job Description
Quizlet is seeking a Head of Lifecycle Marketing to drive customer engagement, retention, and subscriptions through all owned channels. This role will lead the Lifecycle Marketing team, managing customer journey segments and using data to optimize marketing efforts. The ideal candidate will be a data-driven strategist with a strong understanding of customer behavior and the ability to inspire and mentor a high-performing team.
Requirements
- 10+ years of experience in lifecycle or digital marketing
- 3+ years in a team leadership role
- Strong analytical skills
- Experience with data analysis and customer segmentation
- Proven track record of designing and executing successful lifecycle marketing strategies
- Excellent communication and collaboration skills
Benefits
- Competitive health, dental, and vision insurance
- 401k plan with company match
- Paid Family Leave, FSA, HSA, Commuter benefits
- Wellness benefits
- Volunteer program participation
