VP, Loyalty & Retention Marketing

Rakuten International is seeking a Vice President of Loyalty & Retention to lead lifecycle marketing, member engagement, and loyalty strategy. The ideal candidate will be responsible for deepening user engagement, driving repeat activity, and increasing lifetime value across the membership base.

Requirements

• Strong background in performance marketing, fintech, retail, or consumer platforms
• Deep understanding of loyalty mechanics, gamification, behavioral triggers, and subscription/value-based models
• Exceptional ability to lead cross-functional teams, drive vision, and execute with operational rigor
• Data- and experimentation-driven mindset; highly skilled in using analytics and insights to drive retention outcomes
• Excellent communication and storytelling skills—capable of aligning diverse teams and influencing the C-suite
• Passion for delivering meaningful value to customers and building lifelong brand relationships

Benefits

• 401k Matching
• PTO
• Volunteer Time Off (VTO)