Product Go - to - Market Specialist

As a Product Go-to-Market Specialist, you will be responsible for driving product adoption and market success by transforming product capabilities into clear, differentiated value propositions.

Requirements

• Develop deep expertise in target healthcare personas, workflows, and decision-making criteria
• Collaborate with product manager and marketing team to develop product positioning and messaging that resonate with our target buyer personas
• Monitor competitive landscape and emerging trends to inform positioning, provide insights to product strategy and GTM strategies
• Hands-on involvement with product development activities to translate technical features into business value tailored for healthcare buyers
• Partner with sales enablement to deliver training, collateral, and tools aligned to the buyer journey
• Identify and lead strategic content initiatives (whitepapers, webinars, landing pages) by engaging SMEs and stakeholders
• Ensure alignment of all internal materials to buyer stages and healthcare personas
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• See bigger picture. You are a creative planner who develops long-term strategies while keeping in mind market dynamics, business objectives, and competitive pressures, while anticipating trends and shifts in the market

Benefits

• Casual work environment
• Flexible work hours
• Competitive compensation and benefits package