Director, Analytics Enablement

RAPP is looking for a Director, Analytics Enablement to join their Marketing Sciences team. The ideal candidate will have 7-10 years of analytics and technology experience, preferably in advertising, marketing, analytics, or digital media. The role involves architecting, building, and maintaining tracking implementations, conventions, and taxonomies, as well as providing consultation and technical solutions to fulfill measurement and reporting goals.

Requirements

• At least 7-10 years of analytics and technology experience, preferably 3+ years with an Advertising, Marketing, Analytics, or Digital Media firm
• Automotive marketing experience a plus
• An understanding of core marketing analytics concepts including impressions, clicks, pageviews, events, sessions, users, conversions, lookback windows, and attribution models
• Experience working in support of CRM and digital media analytics
• Experience utilizing enterprise tag management systems
• Experience configuring and troubleshooting Adobe Analytics Report Suites
• Experience administering Google Analytics 4
• Experience with A/B/multivariate website testing tools
• Experience with enterprise taxonomy management tools
• Adobe Analytics Implementation Certification and Google Analytics Individual Qualification a plus
• Experience with scripting and other languages
• Experience with the architecture and deployment of mobile tracking solutions
• Innovative Problem-Solving & Commitment
• Presentation & Public Speaking
• Personal Traits

Benefits

• health/vision/dental insurance
• 401(k)
• stock options
• Healthcare & Dependent Flexible Spending Accounts
• vacation
• sick, and personal days and positive activism days
• paid parental leave and disability benefits