Experience Strategist

RAPP New York is looking for an Experience Strategist to join our award-winning Experience Strategy team. We're seeking a strategic thinker with some experience working in marketing, advertising, customer experience and/or CRM, a passion for interesting brands, and a talent for sparking fresh ideas.

Requirements

• Develop CRM strategies that identify, capture, and nurture consumers across their entire journey with a brand, creating experiences that span across a range of channels, including web, email, mobile, direct mail, and social.
• Conduct primary research and analyze findings from third-party research, mining for insights that help inform strategic plans and creative briefs.
• Tell persuasive, insight-driven stories by translating complex strategies and data into clear, visually compelling narratives that drive alignment and inspire creative output.
• Perform current state analyses including but not limited to market analyses and competitive analyses.
• Work collaboratively with the Marketing Sciences team to establish audience strategy, test & learn plans and measurement.
• Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
• Present strategic recommendations to agency and client stakeholders.

Benefits

• Health/vision/dental insurance
• 401(k)
• Stock options
• Healthcare & Dependent Flexible Spending Accounts
• Vacation, sick, and personal days
• Paid parental leave and disability benefits