Senior Business Analyst
RAPPDetroit, Michigan, United States
Posted September 23, 2025
74000 - 90000 USD year
Full Time
About the Company
RAPP is a global leader in driving growth through precision and empathy. Specializing in customer value transformation, digital transformation consultancy, and consumer loyalty programs, RAPP leverages 1st party data to deliver exceptional quality customer acquisition and retention. Their focus on personalization and scale sets them apart in the industry.
Job Description
RAPP Detroit is seeking a Senior Business Analyst to join their Program Management team. This role involves gathering business requirements, communicating with development teams, creating email campaign specifications, conducting testing, and ensuring solutions meet business needs. The company specializes in activating growth through data, creativity, and technology at scale, fostering an inclusive workplace and prioritizing individual well-being.
Requirements
- Bachelor’s Degree or equivalent experience
- 5-8 years project management experience
- Agency experience preferred
- Email and direct mail experience required
- Database and customer segmentation experience required
- Data file layout and data feed knowledge and experience required
- Email marketing platform experience preferred (understanding of segmentation, automation, personalization)
- Email testing experience required
- Strong written and verbal communication skills
- Ability to manage multiple projects
- Proven track record in people collaboration
- Proven track record in issue identification and resolution
Benefits
- Health/vision/dental insurance
- 401(k)
- Stock options
- Healthcare & Dependent Flexible Spending Accounts
- Vacation
- Sick and personal days
- Positive activism days
- Paid parental leave
- Disability benefits
