Join Rapyuta Robotics as a Marketing Manager and lead our US expansion efforts from our Chennai office. You will be responsible for executing and refining the marketing roadmap for the US market, managing digital campaigns, and translating complex robotics technology into value-driven narratives for the logistics industry.
Requirements
- Go-To-Market (GTM) Strategy: Execute and refine the marketing roadmap for the US market, focusing on brand awareness and high-quality lead generation.
- Digital Lead Generation: Manage end-to-end digital campaigns specifically tailored to the US logistics persona.
- Content & Positioning: Translate complex robotics technology into value-driven narratives for the logistics industry (focusing on WMS integration, throughput, and ROI).
- Market Intelligence: Stay ahead of US logistics trends; competitor moves in the Material Handling Systems space and evolving 3PL requirements.
- Event & Webinar Management: Coordinate virtual and physical presence for US-based industry trade shows (e.g., MODEX, ProMat).
- Experience: 5–7 years of core marketing experience, ideally within a B2B SaaS or Deep-tech environment.
- Domain Expertise: Strong understanding of the Logistics & Supply Chain ecosystem, including 3PL operations, Material Handling Equipment (MHE), and Warehouse Management Systems (WMS).
- US Market Exposure: Proven track record of running successful digital marketing campaigns targeting the North American professional landscape.
- The 'Driver' Personality: We are looking for a 'young-at-heart,' high-energy individual who acts with urgency and isn't afraid to experiment with new growth hacks.
- Communication: Exceptional command of English with the ability to write copy that resonates with US-based C-suite and Operations VPs.
Benefits
- Global Impact: Work at the bleeding edge of robotics and AI.
- Autonomy: You will have the freedom to own the US marketing budget and strategy.
- Growth: As we expand, your career trajectory will follow the company’s rapid international scaling.
- Competitive salary, Stock options