Lifecycle Marketing Manager
RealDefensePasadena, California, United States
Posted June 8, 2021
Full Time
About the Company
RealDefense specializes in developing security, privacy, and productivity apps that cater to consumer needs. Our comprehensive suite includes cybersecurity, antivirus, anti-spam, anti-phishing, identity protection, and technical support services. What sets us apart is our revenue-share model, which accelerates partner growth by enhancing Average Order Value, Lifetime Value, and Retention.
Job Description
iolo / RealDefense is seeking a Lifecycle Marketing Manager to lead on Customer Retention, developing and delivering a long-range subscriber retention strategy and detailed plans targeting priority active and churned subscriber cohorts. The individual will drive retention metrics, minimize churn and extend customer lifetime value through rigorous test, measure, learn.
Requirements
- 5+ years of professional experience in customer relationship management with B2C software or subscription-based B2C landscape
- Proven ability to apply market and business data, and strategic thinking, to develop a retention strategy and execute plans to deliver improvements to retention trading KPIs
- Experience with CRM, paid media marketing tools, and analytics tools
Benefits
- Great Base Salary
- Medical, Dental, Vision, Life insurance, FSA, HSA
- Unlimited PTO
- 401(k) plan with employer matching