Senior, Paid Search Analyst | Energy

This role requires a hybrid schedule and will be based in our Fort Mill, SC Headquarters (Monday through Thursday) and work fully remotely on Fridays each week. We're looking for analytical, innovative paid media talent to help us grow our Energy business by optimizing paid search accounts for one of the largest energy brands in Texas.

Requirements

• Own and optimize paid search campaigns to drive customer acquisition and retention at scale.
• Launch new campaigns and initiatives aligned with partner goals, testing new strategies to improve reach, efficiency, and ROI.
• Continuously analyze performance data, providing actionable recommendations to improve campaign efficiency and profitability.
• Translate complex performance data into clear, compelling insights that tell the performance story to both internal stakeholders and external partners.
• Collaborate cross-functionally with product, analytics, and customer experience teams to optimize the end-to-end user journey—from click to conversion.
• Maintain best-in-class paid search practices, staying current on trends, innovations, and competitive dynamics in the energy and PPC landscapes.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO)