Senior Manager, Segment Marketing Strategy

We are seeking a Senior Manager, Segment Marketing Strategy to lead the development of audience segmentation and marketing strategy across the Academic Leaders and Funders portfolio. This role owns the strategic foundation that guides marketing planning, defining which institutions and audiences matter most, how they are prioritized, and how marketing investment is focused to drive growth, retention, and relevance.

Requirements

• Develop and maintain Elsevier’s audience segmentation model
• Define and evolve audience-specific go-to-market strategies across academic, government, and funder segments
• Embed segmentation and prioritization models into annual planning and campaign development
• Monitor campaign performance by segment and recommend targeting refinements
• Collaborate with marketing operations and analytics to develop dashboards and KPIs linked to audience performance
• Report on segment-level progress against pipeline and engagement goals
• Contribute to team-wide GTM and persona frameworks
• Enable broader marketing teams to adopt and apply segmentation in their daily work
• Promote a customer-first, audience-led approach to planning across teams

Benefits

• Generous Paid Time Off
• Shared Parental Leave
• Study Assistance
• Sabbaticals