We are looking for a Director, Marketing Analytics to lead our marketing analytics team and develop the long-term vision for marketing analytics. The successful candidate will be responsible for building the frameworks that define how we measure success, leading a team of analysts to transform raw data into actionable insights, and designing and managing sophisticated multi-touch attribution (MTA) models and Media Mix Modelling (MMM) to evaluate the effectiveness of all channels.
Requirements
- 10+ years in Marketing Analytics, Business Intelligence, or Data Science, with at least 3 years in a leadership role.
- Expert-level Technical Stack Knowledge: Expertise in SQL and Python/R for data manipulation.
- Proficiency with visualization tools like Tableau, Looker, or Power BI.
- Deep experience with Google Analytics 4, Google Tag Manager, and CRM data (Salesforce/HubSpot).
- Ability to use data to make decisions, think at scale, and implement repeatable processes.
- Mathematical Prowess: Strong grasp of statistical concepts like significance testing, regression analysis, and experimental design (A/B testing).
- Data Science Foundations: Deep understanding of statistical modelling, specifically as it applies to marketing (Bayesian methods for MMM, Random Forests for churn, etc.).
- Industry Knowledge: Proven track record in SaaS or B2B marketing analytics, with knowledge of the MarTech Ecosystem.
- Exceptional written and verbal communication skills; ability to explain complex technical solutions to non-technical stakeholders clearly.
- Proven track record of managing high-performing analysts and data scientists.
Benefits
- Flexible paid time off
- Flexible working hours (async)
- 16 weeks paid parental leave
- Mental health support services
- Stock options
- Learning budget
- Home office budget & IT equipment
- Budget for local in-person social events or co-working spaces
