Manager Digital Marketing - Marketing Automation & Email

The Manager Digital Marketing - Marketing Automation & Email is responsible for leading and executing the Republic Services email marketing and digital lead management strategy through use of marketing automation technology. This includes using Republic Services' marketing automation and CRM to build and execute plans to deliver goals in customer acquisition, retention, and enhancement of the customer experience.

Requirements

• Leads Republic Services' email marketing, digital lead management, and marketing automation strategy
• Develops and evaluates email marketing programs based on campaign goals, including driving engagement, conversion, and retention
• Builds and optimizes prospect and customer communication journeys
• Analyzes campaigns regularly, reports insights, and provides recommendations for improvements
• Maintains high email deliverability and ensures best practices and anti-spam compliance are followed consistently
• Develops ad hoc emails, landing pages, and contact forms as needed
• Manages external agencies related to email and marketing automation
• Stays current on email best practices and marketing technology industry trends to identify opportunities
• Inspires others to achieve challenging goals, deliver a high standard of performance, while effectively leveraging resources to overcome unexpected obstacles

Benefits

• Comprehensive medical benefits coverage
• Dental plans
• Vision coverage
• Health care and dependent care spending accounts
• Short- and long-term disability
• Life insurance and accidental death & dismemberment insurance
• Employee and Family Assistance Program (EAP)
• Employee discount programs
• Retirement plan with a generous company match
• Employee Stock Purchase Plan (ESPP)
• Paid Time Off (PTO)