Paid Media Specialist (EMEA)

ResMed is a global leader in connected devices and digital health, and we're looking for a Paid Media Specialist to help shape and execute paid media strategies that drive brand awareness, lead generation, and B2B digital marketing impact.

Requirements

• Define, manage, and execute media plans while working with external agencies.
• Partner with internal digital teams (SEO, Web, CRM) to integrate paid media into the end-to-end customer journey.
• Advise stakeholders on best practices, trends, and opportunities for improvement.
• Monitor, analyze, and report on performance using tools like Google Analytics and platform metrics.
• Lead execution across Meta Ads, Google Ads, TikTok Ads, and partner platforms (e.g., WebMD, Medscape).
• Stay updated on competitors, industry trends, and platform innovations to continuously enhance strategy.

Benefits

• Diverse and inclusive culture
• Encouragement of individual expression in the workplace
• Supportive and inspiring work environment
• Opportunities for career growth and development