Sales and Advertising Analyst

Rockbot is seeking a Sales and Advertising Analyst to join their advertising division. The role involves leading yield and supply strategy, performance analysis, venue and vertical growth, and monetization optimization across their Digital Out of Home (DOOH) and Connected TV (CTV) inventory. The successful candidate will bring strong analytical rigor, deep programmatic expertise, data evaluation and analysis, fluency with modern AI tooling, and a builder's mindset toward evolving their yield systems and processes.

Requirements

• Own yield strategy and fill analysis across Rockbot's advertising inventory, balancing campaigns, CPM performance, and partner goals.
• Monitor impression delivery, pacing, and budget utilization across programmatic and direct campaigns.
• Identify key areas for supply optimization, delivering vertical, regional, and seasonal insights to the programmatic and direct sales teams.
• Forecast new revenue opportunities through supply data analysis, focusing on venue and vertical growth and expansion.
• Develop and maintain dashboards and reporting systems that surface revenue trends, anomalies, and growth opportunities — leveraging AI-assisted tools to accelerate insight generation and anomaly detection.
• Apply AI-driven approaches to pricing optimization and yield modeling, helping Rockbot stay ahead of demand patterns and market shifts.
• Partner with Product and Engineering to evaluate ad serving logic, targeting performance, and delivery efficiency.
• Audit and refine transparency and compliance files (ads.txt, sellers.json, s-chain) to ensure monetization integrity.
• Support pricing strategy, packaging, and forecasting for new advertising products and launches.
• Identify operational bottlenecks and implement process improvements — including AI-enabled automation — that drive scalable yield performance.
• Collaborate across commercial and technical teams to ensure advertising execution aligns with broader business goals.

Benefits

• Competitive salary ($95K to $120K, plus equity and benefits)
• Market-based approach to pay
• Equity
• Benefits for all team members