Lead, Paid Media Analytics
Royal Caribbean GroupMiami, Florida, United States
Posted January 21, 2026
Full Time
About the Company
Royal Caribbean Group is a global cruise vacation company with three award-winning brands: Royal Caribbean International, Celebrity Cruises, and Silversea Cruises. The company is known for delivering unforgettable vacations and creating a multicultural workplace that fosters innovation and ethical practices. With a commitment to safety and environmental responsibility, Royal Caribbean aims to make the world accessible to its employees while offering exceptional cruise experiences worldwide.
Job Description
Join Royal Caribbean Group as a Lead Analyst, Paid Media and work closely with the Marketing team to drive data-driven decision-making and maximize paid media impact.
Requirements
- Bachelor’s degree in Marketing, Data Science, Statistics, Business, or related field.
- 5+ years of experience in paid media analytics, digital marketing analytics, or media planning.
- Strong proficiency with paid media platforms (Google Ads, Facebook Business Manager, programmatic platforms).
- Expertise in analytics tools such as Google Analytics, Tableau, Power BI, and Excel.
- Solid understanding of attribution models, conversion tracking, and multi-channel attribution.
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Excellent communication skills for stakeholder presentations and strategic discussions.
- Team Player: Ability to work collaboratively in a fast-paced, team-oriented environment.
- Organization: Exceptional organizational and multitasking abilities.