Brand Manager

As the Brand Manager leading Innovation Expansion, Sustainability & Canada at trü frü, you will play a critical role in unlocking the next phase of growth for our current portfolio. You will blend strategic brand thinking with strong executional ownership — partnering across R&D, Sales, Supply Chain, Finance, Creative, and Insights to deliver meaningful, scalable growth.

Requirements

• Own innovation expansion, ensuring initiatives are grounded in consumer insights, commercial opportunity, and operational feasibility.
• Lead cross-functional development from concept through commercialization, partnering closely with R&D, Supply Chain, Finance, Sales, and Creative.
• Partner with Sales to bring innovation and strategies to life through compelling customer stories, innovation sell-in materials, and customer-specific plans.
• Leverage consumer, shopper, and category insights to continuously refine innovation strategy and prioritize opportunities.
• Monitor brand, innovation, and commercial performance, identifying opportunities, risks, and course corrections, and deliver clear, actionable updates to leadership with strategic recommendations.
• Ensure innovation strengthens brand equity while driving sustainable, profitable growth.
• Partner with R&D and internal sustainability and supply chain teams on portfolio sustainability initiatives including packaging evolution, ingredient sourcing, and brand storytelling, and translate sustainability into consumer-relevant brand value.
• Serve as brand lead for the Canadian business, partnering with the Canadian sales manager and internal stakeholders to localize brand strategy while protecting core brand equity.
• Lead projects through influence, aligning diverse stakeholders around shared goals and directing agency, creative, and internal partners to deliver best-in-class work.
• Contribute to building a high-performance, collaborative brand culture.

Benefits

• Competitive salary
• Flexible Paid Time Off
• Excellent health, dental & vision insurance
• Long-term disability and short-term disability insurance
• Employee Assistance Program (EAP)
• 401K retirement saving opportunity