Digital Experience Manager

The Digital Experience Manager will lead the digital strategy and execution for Sahara Beyond 30, ensuring consistency, accessibility, and engagement across digital channels. They will oversee digital channels, implement social listening tools, and drive digital marketing initiatives.

Requirements

• Define and execute a holistic Digital Experience Strategy aligned with Sahara Beyond 30 and global brand objectives
• Serve as the custodian of Sahara’s digital channels, ensuring consistency, accessibility, and engagement across platforms
• Collaborate cross-functionally with Brand, Communications, IT, HR, and Business Units to maintain unified digital standards and storytelling
• Oversee all digital channels, including corporate websites, social media platforms, intranet, email systems, and any digital platforms
• Implement advanced social listening tools to monitor conversations, trends, and sentiment across markets
• Use insights from social listening to inform content strategy, audience engagement, and reputation management
• Lead digital marketing initiatives across paid, owned, and earned media channels
• Drive performance through SEO, SEM, and targeted campaigns that enhance discoverability and engagement
• Ensure integration of digital campaigns with offline efforts for a unified brand narrative
• Deploy AI-powered tools for predictive analytics, content personalization, and automated engagement workflows
• Leverage AI for social media optimization, trend forecasting, and audience segmentation
• Build intelligent dashboards for real-time performance tracking and decision-making
• Manage the content lifecycle across all digital platforms, ensuring relevance, accuracy, and brand alignment
• Shape compelling narratives that reinforce Sahara’s positioning and resonate with global audiences
• Conduct UX audits and content journey mapping to improve user flow and engagement
• Establish a robust digital measurement framework across web, social, intranet, and CRM platforms
• Analyze user behavior and campaign performance to inform strategy and optimize communication effectiveness
• Deliver periodic reports with actionable insights for leadership and stakeholders
• Ensure compliance with global data privacy regulations and accessibility standards
• Work with IT to maintain platform security, SSL certifications, and risk mitigation protocols
• Maintain documentation, digital playbooks, and governance frameworks for all platforms

Benefits

• Generous Paid Time Off