Social Media Manager

The Social Media Manager is responsible for leading platform-specific strategy (TikTok and YouTube), content development, community cultivation, and real-time social engagement across Sally Beauty's organic social ecosystem.

Requirements

• Degree in Marketing, Public Relations, Business, Design, or related field
• Minimum of 6 years in related role with a strong focus on TikTok, YouTube, and community management
• Execution experience bringing social media strategies to life while utilizing data to consistently improve
• Experience maintaining a social media editorial calendar
• Experience building and moderating communities
• Demonstrated content creator abilities of creating content, filming, and producing social content and/or video creation skills
• Familiarity with social listening practices to inform content plans, campaigns, and strategies
• Strong creative instincts, copywriting ability, and cultural fluency
• Experience with AI-assisted content tools preferred
• Expert understanding of social media platforms such as Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, Pinterest, etc.
• Strong copywriting and storytelling skills with the ability to translate brand strategy into social-first narratives
• Ability to train and coach others; experience documenting processes, playbooks, and workflows
• Proficiency in Sprinklr and social analytics tools
• Skilled in community building, brand reputation management, and narrative storytelling

Benefits

• Competitive salary
• Medical, dental, vision, life Insurance
• Paid vacation and sick days
• Paid holidays
• Tuition reimbursement
• 401(k) with company match
• In-house salon with complementary services
• Varied selection of food options at corporate campus
• Merchandise discount at onsite Sally Beauty and CosmoProf Professional store