We are looking for a Digital Content Specialist – Wholesale to support wholesale marketing efforts, develop best in class wholesale content, and optimize product detail pages. The ideal candidate has experience working for a retail brand and is enthusiastic about achieving digital excellence.
Requirements
- Manage and maintain internal product information management (PIM) and digital asset management tools (DAM)
- Build enhanced content for website product detail pages
- Accountable for content marketing initiatives across all channels to drive traffic and engagement that deliver sales and customer retention
- Optimize product content for maximum sell-through for all channels of distribution
- Stay current on new developments and emerging technologies in the digital environment
- Assist in developing internal and external presentations
- Ensure consistency of product copy by standardizing processes
- Monitor trade marketing spending, process invoices, and manage vendor relationships
- Work with sales teams to understand needs, provide support, and ensure marketing efforts align with sales goals
Benefits
- 401k Matching
- Generous Paid Time Off
- Tuition Reimbursement