Manager, Paid Social

The Manager, Paid Social role serves a critical role on the Digital Services Digital Marketing Team, responsible for leading the planning, execution, and optimization of paid social campaigns.

Requirements

• Develop and implement data-driven paid social strategies aligned with brand objectives and business goals
• Oversee end-to-end campaign management, leveraging A/B testing, performance analysis, and budget reallocations to ensure continuous optimization and revenue growth
• Manage large-scale advertising budgets, ensuring effective allocation and tracking of spend across campaigns to drive efficiency and meet key revenue targets
• Build strong relationships with key internal stakeholders across lines of business and external partners to align paid social strategies with our business' broader media plans
• Own the reporting and analysis of paid social campaign performance, providing clear insights and actionable recommendations to stakeholders

Benefits

• Full suite of health and wellness benefits
• Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions
• Tuition-Free programs for undergraduate and graduate degrees
• Generous Parental Leave Program
• Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount