Senior Manager, IT Audience Planning

The Senior Manager, Audience Planning is the audience subject matter expert for the global IT buying group, defining who is the buying group audience and why they buy, then translating those insights into precise, actionable plans that drive campaigns across markets.

Requirements

• ABM strategy and orchestration expertise
• Channel mix selection and customer journey design
• Audience research and synthesis capabilities
• Data triangulation and strategic analysis
• GTM strategy and planning experience
• Regional GTM and localization expertise
• Proficiency with MarTech and data platforms (Workfront, Power BI, GWI, Claude AI)
• 7-10+ years in B2B marketing, audience planning, product marketing, or strategic planning
• 3+ years managing global-to-regional marketing strategy
• Proven ability to translate corporate strategy into actionable field marketing programs
• Deep understanding of B2B buying behaviors and buyer group dynamics
• Experience with both quantitative and qualitative research methodologies
• Bachelor's degree required; MBA or advanced degree in marketing, business, or related field preferred

Benefits

• health plans
• flexible spending accounts
• 401(k) Plan with company match
• ESPP
• matching donations
• flexible time away plan
• family leave programs