Marketing Operations Specialist
ShipaTexas, United States
Posted October 22, 2024
Full Time
About the Company
Shipa is a digital logistics platform that helps businesses, entrepreneurs and consumers move goods across borders or across town with a few clicks. Shipa Freight helps small and medium-size businesses move freight around the world and tap into opportunities offered by the global economy. Shipa Ecommerce manages e-commerce fulfillment, delivery and returns across the Arabian Gulf. Shipa Delivery provides same-day, next-day and on-demand delivery in Kuwait, Saudi Arabia and the UAE. Shipa is powered by Agility, one of the world’s largest logistics providers.
Job Description
iContainers is seeking a Marketing Operations Specialist to support their marketing initiatives, optimize processes, and ensure data integration between Salesforce, Pardot, and other platforms. The role involves managing email campaigns, tracking analytics, running analytics dashboards, and ensuring efficient marketing automation execution. This is a remote position in India.
Requirements
- Manage day-to-day operations within Pardot (Salesforce Account Engagement)
- Develop and execute email marketing campaigns
- Implement and maintain cross-platform analytics tracking
- Manage lead data, segmentation, and lead creation
- Continuously evaluate and recommend new marketing tools
- Stay updated on marketing automation, lead scoring, and CRM processes
