As our SEO/GEO Content Manager, you’ll own and execute our organic growth engine at a pivotal moment in search, leveraging traditional SEO, Generative Engine Optimization (GEO), and AI-driven search to ensure our brand is discoverable, authoritative, and continuously growing in traffic and business impact across Google, AI-powered search experiences, and emerging platforms.
Requirements
- Own technical SEO end-to-end — audit, prioritize, and resolve issues using Ahrefs, Screaming Frog, Google Search Console, log file analysis, and custom tooling
- Lead our Generative Engine Optimization (GEO)/AI Search strategy - optimize content, structured data, and entity signals so we surface and get cited in ChatGPT, Perplexity, Google AI Overviews, Claude, & other LLM-powered search experiences
- Design and run a continuous program of SEO and GEO experiments - form hypotheses, instrument tracking, analyze results rigorously, and scale what works
- Build dashboards and analytical frameworks that connect organic activity to business outcomes — indexing, rankings, CTR, AI citation share, conversions, and revenue
- Implement on-page SEO — internal linking, schema markup, meta/title optimization, canonicalization, and content structure tuned for both classic search and LLM retrieval
- Identify and fix indexation problems, crawl issues, broken links, redirect chains, Core Web Vitals regressions, and JavaScript rendering issues
- Write clear, detailed product requirements and dev tickets; partner with engineering and design to ship SEO/GEO improvements without friction
- Use AI tools and AI-enabled workflows aggressively to scale audits, content production, keyword/entity research, and competitive analysis — and continuously find new ways to do more with leverage
- Stay deeply current on Google algorithm updates, LLM retrieval/citation behaviors, and emerging GEO best practices — translate findings into internal playbooks and become the in-house authority
- Distribute and repurpose content across owned and rented placements (Blog, YouTube, Reddit, LinkedIn, etc.) where it drives measurable organic value
Benefits
- Health & Wellness
- Short term and long term disability
- Employee assistance program
- Reimbursement for a personal health and wellness membership
- Generous parental leave
- 401(k)
- 11 paid holidays
- Flexible time off
- Matching donations for approved charitable organizations
- Group volunteer efforts
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