Senior Product Marketing Manager - Broad Market Product Line

Silicon Labs is seeking a Senior Product Marketing Manager to lead the Broad Market Product Line and drive mass-market adoption across our wireless IoT portfolio. The successful candidate will synthesize voice-of-market insights into actionable broad market roadmap and go-to-market priorities, align cross-functional teams, and build repeatable systems to grow and accelerate mass-market customer adoption.

Requirements

• Drive key initiatives in support of the Broad Market Product Line strategy to improve mass-market adoption and the end-to-end customer journey.
• Develop and manage business cases for broad market initiatives (growth, profitability, customer experience impact), using data-driven analysis and clear prioritization rationale.
• Assess broad market portfolio competitiveness and identify gaps/opportunities to improve our whole product offering.
• Shape and execute broad market-focused module and ecosystem strategies that expand market reach, accelerate time-to-market, and strengthen differentiation.
• Implement repeatable mechanisms (voice-of-market intake, prioritization frameworks, readiness scorecards, post-launch learning) that improve execution quality and predictability.

Benefits

• Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plans
• Highly competitive salary
• 401k plan with match and Roth plan option
• Equity rewards (RSUs)
• Employee Stock Purchase Plan (ESPP)
• Life/AD&D and disability coverage
• Flexible spending accounts
• Adoption assistance
• Back-Up childcare
• Flexible PTO schedule
• 3 paid volunteer days per year
• Charitable contribution match
• Tuition reimbursement
• Free downtown parking
• Onsite gym
• Monthly wellness offerings
• Free snacks
• Monthly company updates with our CEO