Paid Media Manager

Silverback Strategies is a performance marketing agency that helps marketers grow and capitalize on change. They are looking for a Paid Media Manager to join their growing team, who will serve as a subject matter expert in Paid Media, lead account strategy, and directly grow clients’ marketing performance.

Requirements

• Client Ownership: Responsible for the strategy development, innovation, and tactical execution + performance of small-but-impactful portfolio Paid Media client accounts.
• Hitting Client Goals: Plan, implement and audit paid media campaigns & strategies that align with client KPIs, marketing, and business goals
• Hands-on-keys Execution: Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
• Client-Facing / Account Management: Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships
• Testing & Innovation: Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing
• Reporting: Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
• Project Management: Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change
• Creative Strategy: Collaborate with Silverback's Creative Director and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed
• Know Your Client's Business: Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices
• Teamwork & Collaboration: Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation
• Professional Growth: Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience & top-notch performance

Benefits

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Virtual Team Events and a fun, casual, inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match