Singular Genomics is seeking an experienced Director of Marketing to own the end-to-end marketing strategy and execution for the company and G4X spatial platform. The successful candidate will unify digital, brand/creative, events, and product marketing to drive awareness, generate demand, and support adoption across biopharma, academic, and translational research customers.
Requirements
- Develop and own the integrated global marketing strategy for the spatial platform
- Build quarterly and annual marketing plans
- Manage budget, agency/partner relationships, and marketing calendar
- Use data to prioritize markets, segments, and use cases
- Lead positioning, messaging, and value propositions for the spatial platform
- Create clear, differentiated product narratives
- Develop sales and customer-facing assets
- Partner with Product Management and Scientific/Applications teams
- Own digital strategy and execution to drive lead generation and pipeline
- Design and run integrated campaigns targeting key customer segments
- Build and optimize lead nurturing programs
- Define and track core digital metrics
- Steer the brand strategy for the spatial platform
- Lead development of high-impact content
- Collaborate with internal creative resources and external agencies
- Ensure all materials adhere to scientific accuracy and regulatory/compliance requirements
- Own the event strategy for the spatial portfolio
- Select and prioritize conferences and sponsorships
- Oversee event planning and execution
- Define event KPIs and drive rigorous pre- and post-event campaigns
- Partner with sales to understand field needs and align marketing programs
- Develop and maintain sales tools and enablement programs
- Ensure consistent messaging and positioning in all customer-facing interactions
- Lead and develop a small, high-performing team
- Foster a culture of collaboration, accountability, experimentation, and continuous improvement
- Collaborate cross-functionally with Product, R&D, Scientific/Applications, Customer Success, and Finance
Benefits
- Health insurance
- Retirement plan
- Stock options or equity
- Bonus or commission
- Vacation time
- Flexible work hours
