Director, Consumer Marketing

Reporting into and supporting the SVP of Global Corporate & Consumer Marketing, the Director, Integrated Marketing, Consumer will help build and scale Sirva's marketing foundation across direct-to-consumer (D2C) and B2B2C channels. The successful candidate will be a strong strategic enabler and hands-on operator, with the ability to translate direction and insights into market-ready programs that support consumer adoption and deliver measurable business outcomes.

Requirements

• 8-12+ years of experience in integrated marketing, product marketing, or consumer marketing within D2C and/or B2B2C environments.
• Demonstrated ability to build and execute go-to-market strategies for new and evolving consumer products.
• Strong background in positioning, messaging, segmentation, and channel strategy across digital and offline channels.
• Experience developing creative briefs and managing creative execution with internal teams and external agencies.
• Ability to synthesize market insights, business objectives, and customer needs into cohesive marketing programs.
• Track record of delivering integrated marketing programs that support revenue growth and customer adoption.
• Excellent communication, storytelling, and presentation skills.
• Highly organized, detail-oriented, and comfortable managing multiple initiatives simultaneously.
• Strong relationship-builder who thrives in a collaborative, fast-moving environment.
• Demonstrated ability to influence without authority and drive cross-functional alignment.

Benefits

• Comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Employer HSA Match, Life & Disability Insurance, Paid Time Off, Volunteer Time Off, ID Theft Protection Plan, and more.