Directeur·rice de l’activation marketing
Sleeman Breweries Ltd.Laval (administrative region), Quebec, Canada
Posted February 23, 2026
88800 - 110900 CAD
Full Time
About the Company
What’s your story? Ours is about a new brewery in a new country. A run-in with the law. A 50-year ban on brewing under the family name. A surprising conversation with a persistent aunt. A grandson rebuilding a family legacy for brewing outstanding beer. Today, under Sapporo Breweries' rigorous standards, Sleeman Breweries has helped some of the best craft brewers grow & set the bar for Canadian beer. Our story is set in Guelph, ON with Sleeman Breweries; in Vernon, BC with Okanagan Spring; in Calgary, AB with Wild Rose; and in Chambly, QC with Unibroue. With Social Lite, we're opening a new chapter in our Ready-to-Drink portfolio. We’re Canada’s third-largest brewery. Our unique craft and world-class brands including Sapporo, Old Milwaukee & Pabst Blue Ribbon mean that no matter what you’re looking for in a beer, or in a career, we’re sure to have something you’ll love. Write your story here at Sleeman Breweries. Quelle est votre histoire? Voici la nôtre : une famille ouvre une brasserie dans un nouveau pays, a des ennuis avec la justice et perd son droit de brasser pour 50 ans. Puis, une tante tenace fait des révélations et un petit-fils fait renaître l'héritage familial en créant des bières uniques. De nos jours, sous les normes strictes de Brasseries Sapporo, Brasseries Sleeman contribue à l'essor de certains des meilleurs brasseurs artisanaux et est une référence dans l’industrie canadienne. Notre histoire se déroule à Guelph, ON pour Brasseries Sleeman; à Vernon, C.-B. pour Okanagan Spring; à Calgary, AB pour Wild Rose et à Chambly, QC pour Unibroue. Un nouveau chapitre s’amorce avec l’ajout de Social Lite à notre gamme de prêts-à -boire. À titre de troisième brasseur en importance au Canada, nous offrons des bières artisanales et des marques de renommée mondiale telles que Sapporo, Old Milwaukee et Pabst Blue Ribbon. Nous offrons votre type de bière préféré et la carrière dont vous rêvez. Votre histoire se poursuit aux Brasseries Sleeman.
Job Description
Discover Sleeman Breweries, a dynamic and entrepreneurial company that offers top-notch benefits, a clear commitment to employees and values, and a ranked employer in Canada. As the Marketing Activation Director, you will be responsible for developing and deploying BTL plans for assigned market brands, managing budgets, and mobilizing teams to maximize the impact of market activations.
Requirements
- Minimum 5 years of experience in a comparable role in a consumer packaged goods (CPG) environment, including at least 2 years in a management position.
- Demonstrated experience in developing and implementing tactical plans.
- Strong business acumen, team management, and leadership skills.
- Knowledge of sales in a retail environment (an asset).
- Excellent analytical and budget management skills.
- Ability to work effectively within multiple inter-functional teams and mobilize various stakeholders.
- Excellent written and verbal communication skills; strong presentation skills.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook).
- Post-secondary education in marketing or a related field.
- Bilingualism in French and English (Québec only) - able to communicate effectively with internal teams and clients.
Benefits
- A head-start compensation package
- A one-to-one RRSP matching program
- Commitment to work-life balance and flexible work arrangements
- Coverage for partners and children
- Supplemental parental leave for primary and secondary caregivers
- Free beer as a taxable benefit
- Tuition reimbursement program for eligible employees