Lifecycle Marketing Manager

Smartly is looking for a performance-driven Lifecycle Marketing Manager to join our Growth Marketing team in London. In this role, you will own the lifecycle roadmap end-to-end - designing, building, and optimising prospect and customer journeys that drive measurable impact across the funnel.

Requirements

• 5+ years of lifecycle or retention marketing experience within B2B environments.
• At least 2 years of hands-on experience with Marketo and Salesforce.
• Proven experience running lifecycle or customer marketing programs that drive measurable growth.
• Strong analytical skills and comfort working in a fast-paced, agile environment.
• Experience collaborating cross-functionally and managing agencies or offshore partners.
• Curiosity around AI and marketing technology, with the ability to apply emerging tools to improve lifecycle efficiency.

Benefits

• Inclusive Culture
• Global Impact
• Wellbeing Focus
• Total Rewards
• Hybrid Workplace