Senior Product Marketing & Growth Lead

At Smile, we create growth engines for ecommerce merchants. We're looking for a Senior Product Marketing & Growth Lead to own lead generation for our core product.

Requirements

• Senior-level experience owning product marketing and growth initiatives at a startup or growth-stage company
• Proven ability to personally execute and create content, not just brief or delegate
• Demonstrated ability to produce usable copy, campaigns, and assets without heavy design dependency
• Strong judgment around messaging, positioning, and merchant psychology
• Experience running demand generation experiments and tying work to lead and conversion outcomes
• Comfort working directly with founders and incorporating feedback without slowing execution
• Familiarity with modern marketing tooling and AI-assisted workflows to move quickly
• Shopify ecosystem experience preferred, or a demonstrated ability to ramp into a new ICP quickly

Benefits

• Base Salary $160,000 CAD
• Additional $30,000 CAD performance-based bonus tied to lead generation and conversion outcomes (TBD)
• Equity included