Sales Representative
Sofina FoodsMontreal, Quebec, Canada
Posted April 15, 2026
Full Time
About the Company
Sofina Foods is a leading Canadian manufacturer of high-quality protein products, serving both retail and foodservice markets with a broad portfolio that includes pork, beef, fish, turkey, and chicken. The company operates 44 sites worldwide and employs over 13,000 people, positioning it as one of North America’s largest processors of primary and value-added meats. In 2021, Sofina expanded into Europe and the UK through strategic acquisitions, making its pork division—home to the Karro brand—a major supplier across the UK and Ireland, while its seafood division, featuring the historic Young’s Seafood brand, dominates chilled and frozen offerings in the region. Sofina’s blend of branded and private-label expertise, global scale, and commitment to taste and quality set it apart as an attractive employer for professionals seeking a dynamic, industry-leading food manufacturing environment.
Job Description
The Sales Representative is responsible for managing all aspects of the sales function within a specified geographic territory, managing customer inquiries, developing/growing existing business, and prospecting new customers.
Requirements
- Min 2-3 years Retail or Foodservice sales or merchandising experience in food industry
- College or University degree is desirable
- Valid driver's license and vehicle
- Ability to travel to customers daily basis
- Strong negotiation and communications skills
- Ability to build and maintain effective relationships
- Results-oriented with a focus on achieving sales targets
- Excellent organizational and time-management skills
- Familiarity with CRM, PowerPoint, Excel, Word, Outlook
Benefits
- 401k Matching
- Generous Paid Time Off
- Retirement Plan
- Relocation Assistance
