Senior Growth Marketing Analyst

PlayStation is seeking a Senior Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies. The ideal candidate will have a deep analytical background and expertise in using audience data across different testing methods.

Requirements

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 8+ years of experience in marketing analytics, with expertise in paid media and CRM analytics
• 5+ years of advanced SQL required (Python and/or R a plus)
• Ability to collaborate and communicate effectively with a diverse group of established partners
• Experience working with first-party customer data within Snowflake for marketing activation and behavioral insights
• Extensive knowledge of media metrics and media calculations
• Experience working in CRM platforms (e.g. Salesforce Marketing Cloud and Adobe)
• Experience conducting and running Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc)
• Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc)
• Familiarity with generative AI and prompt engineering
• Outstanding communication and presentation capabilities, skilled at translating complex data into strategic insights

Benefits

• Medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products
• Bonus package