We are seeking an exceptional Area Marketing Specialist to join our busy team to support our partner practices. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media.
Requirements
- Execute in-person referral outreach in line with the marketing strategy
- Develop a marketing communications plan including strategy, goals, tactics and budget
- Build relationships with existing and new patient referral sources to increase patient volumes
- Define and direct social media strategy and content to engage with both referring general dentist offices as well as patients
- Structure and execute referral marketing plan, including optimization and direct leadership of in-person visits to existing and potential referring dentist offices for all assigned locations
- Determine the most efficient and effective communications and drop-off 'gifts' for various dental offices based on current and potential revenue being generated from each referring dentist
- Directly either purchase or create the drop-off items (e.g., gift baskets) for referring general dentist offices and order/coordinate other in-office appreciation events (e.g., catered lunches)
- Develop and execute all referral-related events such as lunches for doctors with referring general dentists, offsite appreciation events for general dentist offices with high volume of patient referrals (e.g., evening event)
- Develop local media relations strategy, seeking high-level placements in local print, broadcast and online media
- Manage local digital media assets, including locations website and social media accounts
- Coordinate all public relations activities as needed
- Monitor, analyze and communicate Marketing results on a monthly basis
- Develop and maintain a keen understanding of industry and local market trends affecting patient flow into assigned locations and identity recommended marketing changes in response to these business changes to ensure the required volume of patients to support the business needs
Benefits
- Potential 5% Bonus
- BCBS High Deductible & PPO Medical insurance Options
- VSP Vision Coverage
- Principal PPO Dental Insurance
- Complimentary Life Insurance Policy
- Short-term & Long-Term Disability
- Pet Insurance Coverage
- 401(k)
- HSA / FSA Account Access
- Identity Theft Protection
- Legal Services Package
- Hospital/Accident/Critical Care Coverage
- Paid Time Off
