Marketing Manager

Splintek is a Lenexa-based manufacturing company providing high-quality healthcare products. The Marketing Manager role supports the operations of the Marketing Department, including media campaigns, promotions, and projects.

Requirements

• Edit content and images on the company website
• Research and define target markets for current and new products
• Implement, track, and evaluate advertising and marketing strategies
• Liaison to out-sourced TV media buyer, and media organizations
• Manage current customer leads and implement lead generation tools
• Negotiate and purchase media placements in magazines, email campaigns, direct mail, and digital
• Support the sales department by coordinating promotions with major retailers
• Conceptualize advertising concepts for print, television, digital, and social media
• Collaborate with sales and product teams to develop branding messages
• Identifies target customers and markets
• Collects and compiles customer feedback
• Collects and maintains sales records
• Forecasts and analyzes sales trends, marketing strategies, and product performance
• Conducts and/or oversees market research initiatives
• Conducts pricing research and analysis to ensure competitive product and service pricing
• Collaborates in the development of new products
• Collaborates, participates in, and coordinates promotional activities or trade shows
• Create dynamic and radius geo-targeted digital ads and campaigns
• Perform weekly SleepRight and competitor advertising and sales analytics
• Vendor contract negotiations, communication, and strategy development
• Develop retail line review presentation strategy and present to retailers

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Match
• Paid Time Off
• Paid Holidays
• Casual Dress/Atmosphere
• New Facility
• Workout Room on Site