CRM Marketing Specialist

We are seeking a CRM Marketing Specialist to join our growing marketing team. The ideal candidate has strong copywriting skills and experience leveraging CRM tools to drive engagement, retention, and revenue. The role will focus on building, executing, and optimizing B2B marketing campaigns, with additional support for B2C initiatives.

Requirements

• 2+ years of experience working within a CRM platform such as Braze, Iterable, or related systems
• Experience building personalized and dynamic message content via Handlebars or Liquid Logic
• Experience building lifecycle journeys based on real-time events and strategic data-driven user segments
• A data-driven approach that leverages multi-variant test designs to drive improvements
• Familiar and comfortable working with email HTML, CSS knowledge is a plus
• Strong Written and Verbal Communication Skills

Benefits

• Generous portion of Medical Premiums
• 50% of Dental and Vision Premiums
• Company-sponsored Life Insurance
• STD, and AD&D coverage
• 401(k) with match and immediate vesting
• Comprehensive leave policies
• Flexible PTO policy and outstanding work/life balance
• Grubhub weekly lunch stipend for in-office days
• Udemy License and Personal Learning Budget
• Annual parking stipend
• Employee programs to grow and support our people
• Wellness program