The Senior Manager, Market Research provides leadership for and manages a team of custom market researchers who deliver insights across ad testing, campaign effectiveness, customer segmentation, customer satisfaction, customer experience and brand health tracking. They are responsible for the performance and results of the team across multiple disciplines including qualitative and quantitative research.
Requirements
- Effectively manages a team of researchers, external partners, and vendors to deliver the highest quality results in both primary and secondary research.
- Understands and has deep experience in research approaches including market segmentation, customer opinion studies, tracking studies, sampling plans and statistical analysis, ethnographic interviews to investigate market conditions and determine opportunities and better understand our customer experience.
- Stays abreast of new tools, techniques, and solutions in the marketing research industry such as the use of AI (artificial intelligence), neuroscience, behavioral economics, etc.
- Maintain the highest standards of integrity and remain audit-ready with data governance and market research management displaying commitment to high quality, cost effective and timely research.
- Communicate complex information in a clear, concise, and meaningful way to add relevance and impact.
- Applies internal consulting skills including consultative listening, problem definition, scope negotiation, weighing tradeoffs and management of internal client expectations.
- Actively cultivates strong, positive internal partnerships with cross-functional business partners.
- Represents the research team by delivering compelling and persuasive presentations to senior leadership and external stakeholders, translating complex insights into actionable recommendations.
- Identifies training and development activities for direct reports to improve current skills and develops new capabilities to meet the needs of the fast-changing utility industries.
- Coaches and mentors direct reports by providing effective, on-going performance feedback through regular one-on-one discussions, employee recognition, rewards, and disciplinary action, when necessary.
- Exhibits a growth mindset in leadership and cross-departmental relationship building with an emphasis on learning, understanding and self/employee development.
- Supports and leads change/change management across team, department and with business partners.
- Represents SRP on industry/community/trade association boards, task forces and committees as required to ensure SRP's interests are served by such organizations.
Benefits
- Pension Plan (at no cost to the employee)
- 401(k) plan with employer matching
- Available your first day: Medical, vision, dental, and life insurance
- Over 200+ hours of PTO (includes vacation days, holidays, floating holidays, and sick leave)
- Parental leave (up to 4 weeks) and adoption assistance
- Wellness programs (including access to a recreation and fitness facility)
- Short and long-term disability plans
- Tuition assistance for both undergraduate and graduate programs
- 10 Employee Resource Groups for career development, community service, and networking
