Sr Director â Email and Text Strategy and Activation (Memphis, TN)
St. Jude Children's Research Hospital - ALSACMemphis, Tennessee, United States
Posted March 5, 2026
Full Time
About the Company
ALSAC is a nonprofit organization dedicated to helping St. Jude cure childhood cancer.
Job Description
ALSAC is seeking a Senior Director to lead the email and text strategy and activation efforts. The role is responsible for defining the long-term vision, strategy, and activation roadmap for Email and SMS programs, driving donor acquisition, cultivation, retention, and revenue outcomes.
Requirements
- Bachelorâs degree and 8+ years of Email/SMS channel management experience
- Extensive expertise in Email/SMS deliverability, list health, compliance, and regulatory standards
- Segmentation, lifecycle marketing, and journey-based activation
- KPI development, performance analytics, and optimization
- Salesforce Marketing Cloud (or similar enterprise-level ESP/CRM)
- Demonstrated success managing large budgets and driving revenue at scale
- Proven ability to lead and develop high-performing, data-driven marketing teams
- Strong communicator capable of translating complex technical and marketing concepts for executives and partners
- Ability to influence enterprise priorities, align cross-functional teams, and drive shared roadmaps
Benefits
- Core Medical Coverage
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development